Privacy Policy

Coveystv is a locally operated UK fashion retailer based in York, United Kingdom. Our brand focuses on contemporary women’s casual fashion, offering a carefully curated selection of everyday apparel including jeans, dresses, blouses and cardigans. We aim to deliver timeless, comfortable and on-trend clothing pieces that suit daily wear, casual outings and simple lifestyle styling needs. This Privacy Policy explains in detail how we collect, utilise, store and protect personal information from users who visit our website, browse our product collections and place online orders. All data handling practices fully comply with the UK GDPR and the Data Protection Act 2018 to guarantee safe, honest and transparent privacy protection for every customer.

Your continued use of our website, product browsing, account registration and order placement constitutes your voluntary acceptance of all terms listed in this Privacy Policy. If you do not agree with any part of these privacy regulations, you must stop using our website and all related services immediately.

1. Information We Gather

We follow strict data minimisation and privacy protection principles. We only collect user data that is necessary for smooth order processing, effective customer assistance and website optimisation. No unnecessary or sensitive personal data will be collected without your clear consent. The information we collect includes:

Personal Contact Details: Your full name, valid email address (official support email: coveystv1@outlook.com), precise delivery address, billing information and contact number provided during account sign-up or checkout procedures.

Order Related Data: Purchase records covering our core apparel items: jeans, dresses, blouses and cardigans, including product sizes, styles, purchase quantities and unique order reference codes. Our platform does not store any payment card or bank account information. All payment transactions are securely processed by independent encrypted third-party payment systems.

User Feedback & Reviews: Voluntarily shared shopping experiences and product evaluations regarding jeans fit, dress design, blouse comfort and cardigan texture quality. Your feedback helps us improve product quality and optimise our overall customer shopping experience.

Anonymous Site Data: Non-identifiable technical information automatically collected during website visits, including device type, browser version, page viewing records and session duration. This data cannot identify individual users and is only used to enhance website performance and page usability.

2. How We Use Your Personal Information

All collected personal data is used solely for legitimate business purposes. We never sell, share or misuse your personal data without legal authorisation:

To process, confirm and complete your online orders for jeans, dresses, blouses and cardigans;

To send order confirmations, shipping progress updates and after-sales service notifications;

To answer customer enquiries about clothing sizing guidance, fabric care and outfit matching tips;

To handle return, exchange and refund requests in accordance with our store service rules;

To share new arrivals, seasonal fashion updates and exclusive discount offers with subscribed users;

To analyse customer fashion preferences and optimise our clothing product range and inventory arrangement;

To maintain legal transaction records and complete UK tax filing and compliance requirements.

3. Third-Party Data Sharing

coveystv respects and protects user privacy at all times. We will never trade, rent or disclose your personal data for commercial purposes. We only share essential minimal data with trusted third-party service providers who support our daily business operations. All external partners are required to sign confidentiality agreements and comply with UK data protection laws:

Secure third-party payment providers to complete encrypted transaction processing;

UK local courier and logistics companies responsible for parcel packaging and delivery;

Professional technical teams for website maintenance, security updates and data backup;

Official UK regulatory authorities only when required by legal obligations.

4. Data Security Protection

We adopt multiple security measures to protect your personal data from unauthorised access, leakage and tampering. All online data transmission is fully encrypted. Internal access to customer personal data is strictly limited to authorised staff only. We perform regular system inspections and security upgrades to reduce data security risks. While we strive to provide the highest level of data protection, no online platform can achieve absolute security. If any data security issue occurs, we will take immediate remedial actions and follow up in accordance with UK legal procedures.

5. Data Retention Rules

We retain your personal data only for the period required by business operation and legal regulations. Once the data is no longer needed, we will permanently delete or anonymise it:

Transaction and tax-related records will be retained for 7 years as required by UK law;

Marketing subscription data will be deleted immediately after unsubscription;

User account data will be fully erased within 25 days after account cancellation;

Anonymous browsing data will be automatically cleared periodically.

6. User Legal Rights

Under the UK Data Protection Act 2018 and UK GDPR, all users have the following privacy rights:

The right to access and obtain copies of your stored personal data;

The right to correct inaccurate or incomplete personal information;

The right to request lawful deletion of your personal data;

The right to withdraw marketing email consent at any time;

The right to file privacy complaints with the UK Information Commissioner’s Office (ICO).

7. Cookie Policy

Our website uses cookies to optimise your shopping experience. Essential cookies ensure normal operation of the shopping cart and checkout functions. Analytical cookies help us analyse website traffic and user habits. Functional cookies recommend suitable jeans, dresses, blouses and cardigans based on your browsing behaviour. You may disable non-essential cookies through your browser settings without affecting basic website functions.

8. Policy Updates

We reserve the right to update this Privacy Policy according to business adjustments and legal changes. All updated terms will be published on this page with a new effective date. Major policy changes will be notified to users via registered email addresses.